Gaia Baby is a contemporary nursery brand focused on sustainability and timeless design.
Overview: This project focused on the branding, styling, and visual direction of Gaia Baby’s summer furniture and textile collection. The work supported a wider product launch, with imagery and content developed for digital, social, and marketing use. The aim was to refresh the brand’s visual language while maintaining consistency with existing brand values.
My role: I supported art direction and on-set production, while managing social media planning and content capture during shoot days. I worked closely with the wider team to ensure imagery and content aligned with the brand’s tone and launch goals. Using analytic tools to refine strategy, the strategic launch material supported a 40% increase in video content engagement and 5% follower growth in six months.
Brand Launch · Photoshoot · Digital & Social Content
Digital Campaign Content
To support the summer collection launch, I designed the full suite of digital campaign assets — including website banners, countdown email campaigns and social media content. Each piece was developed to maintain visual consistency across touchpoints while adapting to the specific requirements of each format and platform.
To support the summer collection launch, I designed the full suite of digital campaign assets — including website banners, countdown email campaigns and social media content. Each piece was developed to maintain visual consistency across touchpoints while adapting to the specific requirements of each format and platform.
