Gaia Baby is a contemporary nursery brand focused on sustainability and timeless design.
Overview: This project focused on developing brand-aligned video content for Gaia Baby, supporting a wider rebrand and digital presence. The aim was to communicate the brand’s sustainability values and design-led approach throughout their manufacturing process, using engaging visuals and accessible storytelling.
My role: Content Creative, responsible for concept development, visual direction, and filming on location in Qingdao, China. Further I was responsible for editing and delivery of video content across web and social channels.
Brand storytelling · Video content · Digital & social · Visual direction
